Uitnodiging: IMA Europe Meeting

‘IMA Europe Rotterdam meeting’
Next Generation Loyalty – 11 januari ’18’

Persoonlijke Uitnodiging

Op donderdag 11 januari 2018 organiseert SwingGroup in samenwerking met Touch de jaarlijkse IMA Europe Meeting. Graag nodigen we u hierbij uit voor dit event met als thema  ‘Next Generation Loyalty‘.

Tijdens het evenement zullen professionals op het gebied van Loyalty & Incentive Marketing hun best practices, kennis en inzichten met elkaar delen.

Er is voor deze editie een vooruitstrevend programma uitgewerkt met voldoende ruimte om te netwerken. Het ochtendprogramma bestaat uit een rondvaart door de Rotterdamse haven, waarna we het middagprogramma starten in het Inntel Hotel Rotterdam Centre. We sluiten deze inspirerende dag af met een netwerk drink in de Euromast.

Het doel van de Incentive Marketing Association (IMA) Europe is om als branchevereniging Loyalty & Incentive professionals en -organisaties nader samen te brengen. Leden komen uit heel Europa zoals België, Bulgarije, Denemarken, Duitsland, Engeland, Finland, Ierland, Italië, Nederland en Rusland.

Programma

11:30 – 12:00: Ontvangst @ Inntel Hotels Rotterdam Centre
12:15 – 13:35: Rondvaart in de haven van Rotterdam inclusief lunch

Middagprogramma in de Panoramazaal van Inntel Hotels Rotterdam Centre

14:00 – 14:15: Intro IMA Europe voorzitter
14:15 – 15:00: Samsung Academy – ‘How e-learning and rewards boost brand engagement and sales results amongst resellers’
15:00 – 15:40: The latest loyalty trends by Gabi Kool (CEO & Founder PINS)
15:40 – 16:10: Pauze
16:10 – 17:00: KBC Bank – ‘How does KBC take its affluent customers into account to increase their loyalty?’
17:00 – 17:45: Florian Dirkse (Co-founder The Ocean Cleanup)
17:45 – 18:00: IMA Europe news en updates

Avondprogramma in de Euromast

18:30 – 21:00: Watertaxi en Network reception drink in de Euromast

Inschrijven?

Ook inspiratie opdoen over hoe Loyalty & Incentive Marketing meer voor uw organisatie kan betekenen? Boek dan nu uw tickets via: http://bit.ly/2jZRm4x . Er wordt van niet IMA-members een kleine vergoeding gevraagd. Voor deze kosten wordt u uiteraard de ganse dag verwend, inclusief eten en drinken.

Blijven slapen na het evenement? Speciaal voor dit evenement heeft het Inntel Hotels Rotterdam Centre een gereduceerd IMA tarief, inclusief champagne ontbijt. Boek nu uw kamer via: http://bit.ly/2k3IXRg
We hopen u te mogen ontvangen op donderdag 11 januari 2018. Tot dan!
Met inspirerende groeten

Gunther Everaert
Managing Director
SwingGroup

Over SwingGroup

SwingGroup is als Benelux-marktleider in incentive marketing gespecialiseerd in B2B en B2B2C incentive en loyaliteitsprogramma’s. Dit onder andere voor klanten zoals BMW, BPost, Coca-Cola, Electrolux, GE, Insites, KBC, Samsung, Solucious, Tech Data, Thomas Cook en Vaillant. Zij bieden een totaaloplossing, van het opzetten van een incentiveplatform, over de ondersteunende geïntegreerde communicatie tot en met de uitvoering van de incentives (tot 300.000 geschenken en meer dan 300 cadeaubonnen in realtime beschikbaar). Het in huis ontwikkelde Motisha incentive management platform vormt hierbij het kloppende hart.

Contactinformatie

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel.: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

Duurzaam partnership versterkt resultaten SwingGroup klanten

Duurzaam partnership met Magnus Business Gifts

Als Benelux-marktleider in online loyaliteitsprogramma’s werkt SwingGroup al sinds 2008 samen met Magnus Business Gifts. Zij bezorgen de geschenken voor de incentive programma’s van SwingGroup. Omgekeerd levert SwingGroup met Motisha het technologische platform voor de succesvolle incentive programma’s van Magnus Business Gifts. De spaarprogramma’s kunnen kort- of langlopend zijn of bestaan enkel uit cadeaubonnen.

“Ons duurzaam partnership is sterk omdat we dezelfde visie delen,” aldus Gunther Everaert, Managing Director van SwingGroup. “We hebben hetzelfde einddoel voor ogen, namelijk de bedrijfsresultaten van onze klanten verbeteren aan de hand van slimme incentive- en rewards-programma’s. Dankzij de internationaal bekroonde Motisha-incentive software én de vlotte dienstverlening van Magnus Business Gifts kunnen we één geïntegreerde totaaloplossing met ondersteunende communicatie garanderen.”

Loyaliteitsprogramma op maat

Met Motisha kan een loyaliteitsprogramma volledig op maat van de klant uitgewerkt worden. “Een custom set-up is personaliseerbaar qua look-and-feel, campagnebeelden en copywriting. Maar wanneer de klant minder tijd en budget wil investeren, stellen we een sjabloonoplossing voor met een lagere set-up kostprijs,” volgens Everaert. Motisha biedt verschillende settings aan, is gemakkelijk herschaalbaar en komt met een gebruiksvriendelijk Statistic & Reporting systeem om het rendement te monitoren. “Bovendien kunnen we verzekeren dat het systeem betrouwbaar en veilig is, dankzij grondige high level testen bij klanten uit verschillende sectoren.”

Troeven Magnus Business Gifts

Magnus Business Gifts werkt een uitgebreid geschenken-aanbod uit voor de loyaliteitsprogramma’s en hecht veel belang aan een persoonlijke customer service. “Bij Magnus Business Gifts kun je absoluut rekenen op een vlotte en proactieve dienstverlening. Leveringstermijnen worden gerespecteerd, het aanbod vernieuwt regelmatig en we bieden een gevarieerd merkenassortiment uit elke prijsklasse aan. Voor Magnus Business Gifts is stockbeheer bovendien onontbeerlijk en we werken oplossingsgericht indien nodig.” bevestigt Ann Magnus, Managing Director van Magnus Business Gifts.

“Onze samenwerking verloopt zo vlot dat we beiden nieuwe klanten aantrekken én bestaande klanten behouden,” zegt Everaert overtuigd. “Elke partner kan zich beter focussen op zijn eigen sterktes waardoor we beiden tijdswinst creëren en onze gezamenlijke klantentrouw verhogen. Onze klanten zijn namelijk zeer tevreden dat hun medewerkers op maat gemotiveerd worden om hun bedrijfsdoelen sneller te realiseren.”

Over SwingGroup

SwingGroup is als Benelux-marktleider in incentive marketing gespecialiseerd in B2B en B2B2C incentive en loyaliteitsprogramma’s. Dit onder andere voor klanten zoals BMW, BPost, Coca-Cola, Electrolux, GE, Insites, KBC, Samsung, Solucious, Tech Data, Thomas Cook en Vaillant. Zij bieden een totaaloplossing, van het opzetten van een incentiveplatform, over de ondersteunende geïntegreerde communicatie tot en met de uitvoering van de incentives (tot 300.000 geschenken en meer dan 300 cadeaubonnen in realtime beschikbaar). Het in huis ontwikkelde Motisha incentive management platform vormt hierbij het kloppende hart.

Contactinformatie

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel.: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

Why join the 8-9 December Incentive Marketing Association Europe Ghent Meeting?

It is my pleasure as IMA Board member to invite you to attend the December Incentive Marketing Association Europe Members meeting. The focus of the event is to look at best practice in international incentive program deployment and have an academic insight on how technology and color can help attract and motivate the right employees. The meeting will be held at the stunning Opera, Ghent.

MAIN MEETING

Thursday 8 December, 1pm – 5.30pm, Ghent Opera

From 1pm tours of the Opera will commence with the meeting welcome at 2pm. The meeting will take place at the beautiful and historic Ghent Opera. Keynote speakers will take the stand and talk about thought-provoking, fascinating and notable topics, including:

• How to launch an Award-Winning peer-to-peer Recognition Programme?
• How color and technology can play a part in attracting and motivating the right employees?
• How does European consumer protection legislation influence incentive campaign development?
• What can the Incentive Marketing industry learn from a globally operating Online Couponing & Deals start-up company?
• Brexit panel discussion: How will the Brexit influence cross-border business for and with UK based incentive marketing companies?

Book Now, space is limited

DRINKS RECEPTION

Thursday 8 December, 6pm – 8pm, Ghent Great Butchers’ Hall

Kindly sponsored by SwingGroup and Touch Incentive Marketing, The drinks reception offers a great opportunity for industry professionals from across Europe to get to
gether informally and have a great chat and enjoy some traditional Belgian hospitality. The reception will take place at The Great Butchers’ Hall, a unique setting to enjoy all the goodies from East Flanders.

Book Now 

NETWORKING EVENT & CITY TOUR

Friday 9 December, 10am – 2pm, Ghent: City of trade and taste

An (optional) but unforgetable City Tour on Friday 9th December hosted by SwingGroup with the collaboration of Discover Belgium.

The tour will take you around the sights of the city while presenting you the culinary delights Ghent is famous for. A guided tour reveals the secrets of the wool trade wi
th the UK and the traditions of the middle Ages. A guided boat trip followed by a traditional dish (Ghent fish Waterzooi or Flemish beef stew) & desert will win you over. But pay attention as with the city quiz you might win extraordinary prizes to take home with you! Please note that there is a small charge for the tour.

Book Now

ACCOMMODATION

SwingGroup has secured a special accommodation rate with the Ghent Marriott Hotel, awarded Best Hotel in Belgium Award by Tripadvisor, the centrally located hotel is offering IMA Members meeting attendees a room rate of 129 euro per night single occupancy (additional 20euros for double), the rate includes breakfast, but excludes room tax. These exclusive rates are only available to book untll 16th November or until the rooms are fully booked.

More Info

About SwingGroup

SwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management and reward platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

The main differences between an incentive and a reward programme

The challenge of any HR, Sales or Marketing department is how to motivate their employees or sales partners better. In order to reach the business objectives (faster) and to achieve the strategic company goals, which will help realise their long term vision and mission. Business objectives could be to increase customer loyalty, grow turnover, rise customer share of wallet, …

So which type of motivational programme should you use to help achieve these company goals? Here are some main differences between an incentive and a reward programme which you have to take into account:

1. Past or future?
   Besides a strong internal communication strategy, companies can reinforce this challenge with an incentive or reward programme. An incentive programme will help them achieve a future goal such as 95% customer satisfaction if they now are at 90%. A reward programme gives employees or partners an appreciation when a goal or a unique performance or event has been met.
2. Points or non-points based?
   An incentive programme is points based and a reward programme is non-points based. In the first case input on targets or KPI’s is required. Either input on KPI’s is being uploaded into an incentive platform (file or automated database connections) or the employee/sales partner fills in their own results in an online (preferably) standardised form. Targets always need to be quantifiable (e.g. customer satisfaction %, speed of picking up a customer call, the response rate on offers, …) and in line with the goals an employee or sales partner needs to achieve within his department or subsidiary. Logically sales driven employees or partners will have more sales related targets than e.g. somebody from accounting.
   A reward programme is less complex and has a shorter duration period (e.g. end-of-yeargift, quality label earned, years of service, …).  It doesn’t need a regular update of results and can also be organized quite fast. Mostly people only log in once into an incentive platform, choose an incentive and log out again.
3. Cash or non-cash?
   The advantage of both type of programmes is that the motivational and psychological effect lasts longer than purely rewarding with cash. Once people receive money on their bank account, they mostly have already forgotten about it.

My experience is that Sales and Marketing Directors use incentive programmes more than HR directors. For the latter we mostly role out Reward programmes due to the simplicity of them and the easy link with important milestones that a person has achieved.

More info?

Check out the ‘How to set up a successful incentive programme?‘ presentation to help reach business objectives better and faster with hands-on tips and tricks on:

• improving performance
• motivational models
• incentive programme design models
• successful steps and key challenges
• incentive programme possibilities.

About SwingGroup

SwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management and reward platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

Esther’s enriching internship experience @SwingGroup

Firstly I would like to thank everybody at SwingGroup for this educational experience. Whilst I was just an intern I felt like a real employee and was even treated like one with my own responsibilities and assignments.

Esther’s cake she presented to the SwingGroup team. It was so mjammmmie …

One of my first assignments was to organise two breakfast sessions. In which Gunther, Managing Director of SwingGroup, would explain what it takes to set up a successful incentive programme. During this assignment was I not only responsible for finding the perfect location and budget control, but also for the communication to prospects and other clients, social media, the presentation as also the feedback after our breakfast sessions. Besides the interesting presentation concerning incentive programmes it was also the perfect opportunity for me to network.

Next to these breakfast sessions I also worked on new projects or projects which had already started. Here I was able to test different Incentive Programme WebPages, analyse campaigns, think about suiting rewards… My final project consisted out of analyzing the future strategic possibilities for a growing company such as SwingGroup. Aside these projects I was also continually busy with searching for interesting social media posts.

If you’re still looking for an internship where you will be part of a wonderful team, have an amazing time and learn a lot because of the variety of different assignments, SwingGroup will be perfect!

With kind regards

Esther Devos

PERSBERICHT: SwingGroup zet drie nominaties om in drie prijzen op de Incentive and Motivation Awards 2015

Brugge, 08/05/2015, SwingGroup, de Benelux-marktleider in online incentive- en getrouwheidsprogramma’s, heeft maar liefst drie prijzen in de wacht gesleept op de Incentive & Motivation Awards 2015. Tijdens dit prestigieuze evenement wordt hulde gebracht aan vooraanstaande bedrijven in de sector die succesvolle, innovatieve incentive- en getrouwheidsprogramma’s hebben gecreëerd in Europa, het Midden-Oosten en Afrika. Het bekroonde evenement vond plaats aan boord van het prachtige luxejacht de Silver Sturgeon op de Theems in Londen.

SwingGroup is bijzonder verheugd dat het in de volgende categorieën tot winnaar werd uitgeroepen:

 

 

 

 

 

Best use of technology in a motivation solution

De eerste prijs die SwingGroup in de wacht sleepte was voor het programma dat het ontwikkelde voor KBC met de naam KBC Vipping. Drie actoren (klant, cliënt en leverancier) werden naadloos geïntegreerd in één technologieplatform, wat resulteerde in een opmerkelijk en divers one-on-one incentive-aanbod met supersnelle orderverwerking. ‘Dankzij Motisha, ons technologieplatform dat intern werd ontwikkeld, zijn we erin geslaagd KBC een pak beter te doen presteren op het vlak van klantentrouw en klantenbehoud en tegelijkertijd hun Total Cost of Ownership aanzienlijk te verlagen’, aldus Gunther Everaert, Managing Director van SwingGroup.

Most innovative channel incentive program

De tweede prijs die SwingGroup heeft gewonnen werd speciaal ontwikkeld voor Tech Data, de wereldwijd toonaangevende IT-kanaaldistributeur. Hier viel SwingGroup in de prijzen voor de ontwikkeling van een overkoepelend jaarincentiveprogramma td.boomerang. Met deze oplossing verdienen de resellers van Tech Data punten op basis van hun omzet maar ook door deel te nemen aan extra incentivecampagnes die bedrijven als Microsoft, HP en Logitech voeren voor hun vendors. ‘Deze innovatieve aanpak houdt de dynamiek van de channel-incentive gaande, wat de algemene verkoopcijfers maximaliseert en de customer lifetime value voor onze klant verhoogt’, aldus Gunther Everaert.

Most improved business/workforce performance program

SwingGroup sleepte met td.boomerang ook nog een derde prijs in de wacht en dit voor de sterkste verbetering in de bedrijfsresultaten. ‘Het hoge stijgingspercentage van zowel nieuwe als terugkerende resellers die deelnemen en het hoge stijgingspercentage in individuele vendor-incentives zoals voor HP, Logitech en Microsoft heeft onze klant geholpen om kansen te grijpen op de markt en een omzetstijging van meer dan 10 % te realiseren’, zegt hij.

Gunther Everaert, Managing Director van SwingGroup, was bijzonder vereerd dat SwingGroup in alle drie de categorieën waarin het had deelgenomen, heeft gewonnen. ‘Dit is een erkenning voor het harde werk dat we sinds 2004 hebben geleverd met Motisha, ons technologieplatform voor incentive management. Maar bovenal zijn we heel erg trots dat de internationale jury erkenning toont voor de uitstekende resultaten die we voor onze klanten hebben behaald’,  zegt hij tot slot nog.

Over SwingGroup

SwingGroup is als Benelux-marktleider in incentive marketing gespecialiseerd in B2B en B2B2C incentive en loyaltyprogramma’s. Dit onder andere voor klanten zoals BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin en Vaillant. Zij bieden een totaaloplossing, van het opzetten van een incentiveplatform, over de ondersteunende geïntegreerde communicatie tot en met de uitvoering van de incentives (meer dan 300.000 geschenken en 300 cadeaubonnen in realtime beschikbaar). Het in huis ontwikkelde Motisha incentive management platform vormt hierbij het kloppende hart.

Contactinformatie

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel.: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

PRESS RELEASE: SwingGroup turns three nominations into three awards at the Incentive and Motivation Awards 2015

Bruges, 08/05/2015, SwingGroup, the Benelux market leader in online incentive and loyalty programmes, was delighted to take home three awards at the Incentive & Motivation Awards 2015. This prestigious event gives recognition to industry leaders, who created successful, innovative incentive or loyalty programmes within Europe, the Middle East and Africa. The award-winning event was held aboard the stunning Silver Sturgeon luxury yacht on The River Thames, London.

SwingGroup was very pleased to be announced as winners for the following categories:

 

 

 

 

 

Best use of technology in a motivation solution

The first award SwingGroup won was for the programme they developed for KBC, called KBC Vipping. Three actors (customer, client and supplier) were seamlessly integrated into one technology platform, resulting in a remarkable and diverse one-on-one incentive offering with high-speed order processing. ‘Thanks to our in-house developed technology platform Motisha, we were able to boost the KBC customer loyalty and retention rates whilst at the same time significantly lowering their Total Cost Of Ownership.’ says Gunther Everaert, Managing Director of SwingGroup.

Most innovative channel incentive program

The second award that SwingGroup won, was specially developed for Tech Data, the global leading IT – channel distributor. Here SwingGroup was awarded for their development of an annual umbrella channel incentive programme named td.boomerang. In this solution Tech Data resellers earn points based on their turnover not only in specific product categories but also by participating in additional vendor incentive campaigns of companies such as Microsoft, HP and Logitech. ‘This innovative approach keeps the channel incentive momentum going thus maximising the overall sales results and increasing the customer lifetime value for our customer.’ adds Gunther Everaert.

Most improved business/workforce performance program

Finally SwingGroup even took home a third award with td.boomerang for the biggest improvement of business or workforce performance. ‘The high increase rate in both new and returning participating resellers and the high increase rate in single vendor incentives helped our customer to  seize maximum market opportunities and achieve an increase in turnover of more than 10%.’ he continues.

Gunther Everaert, Managing Director of SwingGroup, was very honored that SwingGroup won in all three of the categories in which they submitted. ‘This gives us recognition of our hard work and the investment which we have been doing since 2004 in the Motisha incentive management software. But most of all we are very proud that an international jury has recognized the outstanding results we have achieved for our customers.’ he ends off with.

About SwingGroup

SwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

PRESS RELEASE: SwingGroup nominated in 3 categories at the Incentive & Motivation Awards 2015

Bruges, 23/03/15, SwingGroup, the Benelux market leader in online incentive and loyalty programs, was pleased to see two of its incentive and loyalty programs, powered by the Motisha Software, being nominated in three different categories at the Incentive and Motivation Awards. This prestigious event will take place Wednesday 22 April 2015, aboard the stunning Silver Sturgeon luxury river yacht on The River Thames, London.

About the Incentive and Motivation Awards (2015)

The Incentive & Motivation Awards Europe recognizes the best and most effective incentive and dealer channel programs, as well as motivational employee engagement solutions, and ground breaking innovative technical platforms. The event will be fun not too formal, thought provoking and inspiring. Ultimately an event that honours excellence and innovation across the industry.

About SwingGroup’s nominations

SwingGroup has been shortlisted in all three categories it entered for:

• “Best use of technology in a motivation solution”
• “Most improved business/workforce performance program”
• “Most innovative channel incentive program”

“We’re very proud that an international jury recognized the added value of the Motisha incentive management platform for its customers.” says Gunther Everaert, Managing director of SwingGroup.

A first program which was submitted by SwingGroup was TD Boomerang, aBenelux channel incentive program for Tech Data, the global leading IT-channel distributor. Its goal was to easily develop and manage Tech Data’s own umbrella incentive campaign, together with additional vendor incentive campaigns at the same time, in order to seize maximum market opportunities.

A second submitted incentive program was KBC Vipping which rewards KBC’s top clients for their loyalty. KBC currently ranks as one of the top (-3) banking and insurance groups in Belgium, with Central Europe as its second core market.

In these two incentive incentive programs have we not only maximized customer retention and increased customer lifetime value but also significantly lowered the total cost of ownership. It would be great that the win we realize for our customers would eventually lead to a win at the Incentive and Motivation awards”  Gunther Everaert ends of with.

Would you like to know if SwingGroup wins these awards? Follow this blog or stay updated through SwingGroup’s social media channels.

About SwingGroup

SwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 (electronic) gift vouchers available in real time). The Motisha incentive management platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.eu – http://www.motisha.com
http://Linkedin.com/company/swinggroup – http://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

De heilige drievuldigheid: Acquisitie – Retentie – Rewarding

Knappe vergelijking tussen Acquisitie en Retentie met ‘liefde op het eerste gezicht’. Om nooit meer te vergeten 😉

Loyal Cus-thomas

Acquisitie, retentie en rewarding zijn drie termen die absoluut onontbeerlijk zijn in een goed retentiebeleid. Alleen kennen en denken nog velen dat het begint en eindigt bij de eerste term: Acquisitie. Deze personen moet ik helaas teleurstellen! Want zij zullen waarschijnlijk heel veel geld en inspanningen zien verloren gaan. Het verhaal stopt niet bij acquisitie maar begint daar pas. In deze blog wil ik even mijn licht laten schijnen op deze begrippen en vooral aantonen dat het ene eigenlijk niet zonder het andere kan. De drie moeten opgeteld worden om één geheel te vormen.

Wat is acquisitie?

Voor iemand die niets kent van marketing verdient acquisitie wel even een kleine toelichting.

Simpel gezegd, is acquisitie de inspanning/poging die je onderneemt om iemand iets te laten kopen of te doen. Meestal wordt er hierbij ook nog een onderscheid gemaakt tussen warme en koude acquisitie. Warme acquisitie betekent dat je je…

View original post 1,367 more words

2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 620 times in 2014. If it were a cable car, it would take about 10 trips to carry that many people.

Click here to see the complete report.