PRESS RELEASE: SwingGroup turns three nominations into three awards at the Incentive and Motivation Awards 2015

Bruges, 08/05/2015, SwingGroup, the Benelux market leader in online incentive and loyalty programmes, was delighted to take home three awards at the Incentive & Motivation Awards 2015. This prestigious event gives recognition to industry leaders, who created successful, innovative incentive or loyalty programmes within Europe, the Middle East and Africa. The award-winning event was held aboard the stunning Silver Sturgeon luxury yacht on The River Thames, London.

SwingGroup was very pleased to be announced as winners for the following categories:







Best use of technology in a motivation solution

The first award SwingGroup won was for the programme they developed for KBC, called KBC Vipping. Three actors (customer, client and supplier) were seamlessly integrated into one technology platform, resulting in a remarkable and diverse one-on-one incentive offering with high-speed order processing. ‘Thanks to our in-house developed technology platform Motisha, we were able to boost the KBC customer loyalty and retention rates whilst at the same time significantly lowering their Total Cost Of Ownership.’ says Gunther Everaert, Managing Director of SwingGroup.

Most innovative channel incentive program

The second award that SwingGroup won, was specially developed for Tech Data, the global leading IT – channel distributor. Here SwingGroup was awarded for their development of an annual umbrella channel incentive programme named td.boomerang. In this solution Tech Data resellers earn points based on their turnover not only in specific product categories but also by participating in additional vendor incentive campaigns of companies such as Microsoft, HP and Logitech. ‘This innovative approach keeps the channel incentive momentum going thus maximising the overall sales results and increasing the customer lifetime value for our customer.’ adds Gunther Everaert.

Most improved business/workforce performance program

Finally SwingGroup even took home a third award with td.boomerang for the biggest improvement of business or workforce performance. The high increase rate in both new and returning participating resellers and the high increase rate in single vendor incentives helped our customer to  seize maximum market opportunities and achieve an increase in turnover of more than 10%.’ he continues.

2015-04-22-21.24.03-300x200Gunther Everaert, Managing Director of SwingGroup, was very honored that SwingGroup won in all three of the categories in which they submitted. ‘This gives us recognition of our hard work and the investment which we have been doing since 2004 in the Motisha incentive management software. But most of all we are very proud that an international jury has recognized the outstanding results we have achieved for our customers.’ he ends off with.

About SwingGroup

I&MWinnerSwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – – Tel: +32 50 50 24 64
Twitter: @swinggroup – @swinggift – @gunar2


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