Why join the 8-9 December Incentive Marketing Association Europe Ghent Meeting?

It is my pleasure as IMA Board member to invite you to attend the December Incentive Marketing Association Europe Members meeting. The focus of the event is to look at best practice in international incentive program deployment and have an academic insight on how technology and color can help attract and motivate the right employees. The meeting will be held at the stunning Opera, Ghent.

MAIN MEETING

Thursday 8 December, 1pm – 5.30pm, Ghent Opera

From 1pm tours of the Opera will commence with the meeting welcome at 2pm. The meeting will take place at the beautiful and historic Ghent Opera. Keynote speakers will take the stand and talk about thought-provoking, fascinating and notable topics, including:

  • How to launch an Award-Winning peer-to-peer Recognition Pg-lully-tomdhaenens-1rogramme?
  • How color and technology can play a part in attracting and motivating the right employees?
  • How does European consumer protection legislation influence incentive campaign development?
  • What can the Incentive Marketing industry learn from a globally operating Online Couponing & Deals start-up company?
  • Brexit panel discussion: How will the Brexit influence cross-border business for and with UK based incentive marketing companies?

Book Now, space is limited

DRINKS RECEPTION

Thursday 8 December, 6pm – 8pm, Ghent Great Butchers’ Hall

Kindly sponsored by SwingGroup and Touch Incent1990-2010_8ive Marketing, The drinks reception offers a great opportunity for industry professionals from across Europe to get to
gether informally and have a great chat and enjoy some traditional Belgian hospitality. The reception will take place at The Great Butchers’ Hall, a unique setting to enjoy all the goodies from East Flanders.

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NETWORKING EVENT & CITY TOUR

Friday 9 December, 10am – 2pm, Ghent: City of trade and taste

An (optional) but unforgetable City Tour on Friday 9th December hosted by SwingGroup with the collaboration of Discover Belgium.

The tour will take you around the sights of the city while presenting you the culinary boatdelights Ghent is famous for. A guided tour reveals the secrets of the wool trade wi
th the UK and the traditions of the middle Ages. A guided boat trip followed by a traditional dish (Ghent fish Waterzooi or Flemish beef stew) & desert will win you over. But pay attention as with the city quiz you might win extraordinary prizes to take home with you! Please note that there is a small charge for the tour.

Book Now

ACCOMMODATION

SwingGroup has secured a special accommodation rate with the front_marriott_ghentGhent Marriott Hotel, awarded Best Hotel in Belgium Award by Tripadvisor, the centrally located hotel is offering IMA Members meeting attendees a room rate of 129 euro per night single occupancy (additional 20euros for double), the rate includes breakfast, but excludes room tax. These exclusive rates are only available to book untll 16th November or until the rooms are fully booked.

More Info

About SwingGroup

I&MWinnerSwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management and reward platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.euhttp://www.motisha.com
http://Linkedin.com/company/swinggrouphttp://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

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PRESS RELEASE: SwingGroup turns three nominations into three awards at the Incentive and Motivation Awards 2015

Bruges, 08/05/2015, SwingGroup, the Benelux market leader in online incentive and loyalty programmes, was delighted to take home three awards at the Incentive & Motivation Awards 2015. This prestigious event gives recognition to industry leaders, who created successful, innovative incentive or loyalty programmes within Europe, the Middle East and Africa. The award-winning event was held aboard the stunning Silver Sturgeon luxury yacht on The River Thames, London.

SwingGroup was very pleased to be announced as winners for the following categories:

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Best use of technology in a motivation solution

The first award SwingGroup won was for the programme they developed for KBC, called KBC Vipping. Three actors (customer, client and supplier) were seamlessly integrated into one technology platform, resulting in a remarkable and diverse one-on-one incentive offering with high-speed order processing. ‘Thanks to our in-house developed technology platform Motisha, we were able to boost the KBC customer loyalty and retention rates whilst at the same time significantly lowering their Total Cost Of Ownership.’ says Gunther Everaert, Managing Director of SwingGroup.

Most innovative channel incentive program

The second award that SwingGroup won, was specially developed for Tech Data, the global leading IT – channel distributor. Here SwingGroup was awarded for their development of an annual umbrella channel incentive programme named td.boomerang. In this solution Tech Data resellers earn points based on their turnover not only in specific product categories but also by participating in additional vendor incentive campaigns of companies such as Microsoft, HP and Logitech. ‘This innovative approach keeps the channel incentive momentum going thus maximising the overall sales results and increasing the customer lifetime value for our customer.’ adds Gunther Everaert.

Most improved business/workforce performance program

Finally SwingGroup even took home a third award with td.boomerang for the biggest improvement of business or workforce performance. The high increase rate in both new and returning participating resellers and the high increase rate in single vendor incentives helped our customer to  seize maximum market opportunities and achieve an increase in turnover of more than 10%.’ he continues.

2015-04-22-21.24.03-300x200Gunther Everaert, Managing Director of SwingGroup, was very honored that SwingGroup won in all three of the categories in which they submitted. ‘This gives us recognition of our hard work and the investment which we have been doing since 2004 in the Motisha incentive management software. But most of all we are very proud that an international jury has recognized the outstanding results we have achieved for our customers.’ he ends off with.

About SwingGroup

I&MWinnerSwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.euhttp://www.motisha.com
http://Linkedin.com/company/swinggrouphttp://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

The three key drivers for a successful incentive campaign: part 1

How do you successfully roll out an incentive campaign to encourage someone to do something? What are the key elements that will maximize your incentive efforts and give you a greater return on your investments? In three articles I will guide you through the necessary action points and skills required to help you achieve your incentive campaign goal(s). In this article we start with the first key driver: ‘Inspiration’.

No goal, no glory

A Goal Without a Plan is just a dreamImagine what it would be like if the things you really love doing were that bit more difficult to achieve. Would you be willing to make that extra effort in order to carry on doing them? Maybe you love reading books from the library, but suppose you had to invite two friends before you could borrow a new book. Or you love watching your favorite football club every fortnight, but suppose you had to buy an item of club merchandise, like a cap, before entering the stadium, would you still go?

What’s in it for me?

I bet you would. Why do I believe so? Because of two factors: first of all you are already intrinsically motivated. Meaning you already love doing these things and getting something back, which gives you great personal satisfaction, each time. Secondly, you are extrinsically motivated with the incentive of achieving a double goal. You not only reinforce the community network with your own passion, creating more like-minded people to share experiences with,  but by doing so you also strengthen the brand itself, by actively promoting it either directly (your friends) or indirectly (your brand identity markers).  It’s obvious what’s in it for you!

Target right, future’s bright

So how do I put this in action in my own incentive campaign, you might wonder? Well, two things need to be addressed before you start rolling out a successful incentive campaign. First of all you need to clearly define your strategic business goals. Are you attracting new customers, like the library, or stimulating cross-selling, like the football club? Or do you need to attract new talent, improve your customer service or strengthen your sales channels? Once you know which goals you want to achieve, all that remains is to identify which internal or external target groups will help you achieve them. In other words, which audiences are already intrinsically motivated but are willing to achieve more with a little positive stimulation. If you are the library you might not only want to target existing members, but also school pupils. If you are the football club you might want to reach out to the on and offline fan clubs.

But two very important elements should be kept in mind. If you aren’t able to clearly define your goals or can’t define your target groups then it’s not worth going to the effort of setting up an incentive campaign. It’s not only a waste of your time and money, but it will also destroy your company brand. Secondly, you need to set up goals that are challenging yet achievable. Bringing ten friends every time you go to the library or buying your football club’s complete kit every time you go to a match, could have the reverse effect.

Inspirational goal setting

And now comes the interesting part. Once you’ve fixed your company goals, have tracked down the right target audience and know what it responds to, all that remains is to inspire them. How? Easy – create an inspirational concept that shows them their benefits in a crystal-clear way; bringing their world even closer to them. Now reinforce this message with a strong incentive, integrated in your corporate culture, and you’re onto a winner. Imagine being addressed like this: ‘Bring along two friends and the extra membership funding will mean you’ll be top of the list to read the latest books first.’ or ‘ If you buy club merchandising at five consecutive home matches you’ll receive a free upgrade on next year’s season ticket as a way of thanking you for spreading the club spirit.’

With rewards like that, who wouldn’t be interested in going the extra mile?

In the next article you’ll learn how to get this message across and how to start ‘engaging’ your target audience in this challenging journey.

Inspirational greetings,

Gunther Everaert
Managing Director of SwingGroup
IMA Europe Board Member

http://www.swinggroup.eu – http://www.motisha.com

Gunther EveraertGunther Everaert is the Managing Director and Founder of SwingGroup, the incentive marketing market leader in Benelux. He has strategically advised and developed integrated incentive marketing solutions for Fortune 500 clients such as BMW, Coca-Cola, GE, Philips and Unilever.  He has spoken at trendsetting conferences such as Digital Marketing First and HRM Masterclass e-recruitment, given interviews on Belgian national radio and is a regular guest lecturer at Ghent university.