PRESS RELEASE: SwingGroup nominated for ‘Best B2B Loyalty Programme’ at The Loyalty Awards 2014 in London

Bruges, 10/04/14, Bruges-based SwingGroup, the Benelux market leader in online incentive and loyalty programs, was pleased to see specialist IT-channel product solution & services distributor Tech Data be nominated for ‘Best B2B Loyalty Programme‘ at The Loyalty Awards 2014 in London for its td.boomerang incentive program, which was developed on the SwingGroup Motisha platform.

About The Loyalty Awards 2014

The Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and Africa. Created by Loyalty Magazine, the Awards have responded to a desire in the loyalty business to celebrate the achievements of those companies and organisations excelling and achieving the extraordinary.

The worthy winners in each category are selected by a judging panel of independent industry experts. The rigorous entry and judging process then culminate in a spectacular evening of celebrations and networking with senior and key players from the loyalty business across Europe, the Middle East and Africa in attendance. The prestigious Loyalty Awards black tie dinner and ceremony will be take place this year at the Grosvenor House Hotel in London’s Park Lane on Tuesday June 10, 2014.

About the td.boomerang incentive program

td.boomerang is an umbrella annual incentive program for the partners of Tech Data to automatically generate points based on turnover in their specific product categories. Whoever earns the most points in a given quarter qualifies to participate in an exclusive team event.  Events full of inspiration providing plenty of stimulation according to Karel De Meersman, Channel Development Manager at Tech Data. “The prizes for last year’s winners, for example, included tickets for the arrival leg of the Tour de France on the Champs-Élysée, a day at Disneyland Paris, and a group trip to Peru.”  The person who collected the most points over the course of the year also won a ticket to Peru at the end of the campaign year.

According to Dimitri Rubens, Channel Marketing Manager at Tech Data, the success of the incentive program is due to how easy it is to use. “The Motisha platform made it possible for us to develop and manage campaigns easily ourselves, so we could focus on specific products quickly and in an original way.”

According to Gunther Everaert, Managing Director of SwingGroup, the second factor behind the success of the program is that vendors, such as HP, Microsoft, Logitech, and others, can also integrate their own incentive programs on the platform. “For those vendors, this is an easy way to stay in touch with the complete IT channel through Tech Data, which offers maximum upselling and cross-selling opportunities for everyone.” In addition, the partners are highly motivated to participate because the points that are earned with the ad hoc activities also contribute to the umbrella annual program.

About SwingGroup

SwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, DeLonghi, GE, Insites, KBC, Philips, Q8, Tech Data, Truvo, USG, Unilever, Unilin and Vaillant. It offers a modular total solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 3,000 gifts and 400 (electronic) gift vouchers available in real time). The Motisha incentive management platform, which was developed in-house, is the heart of the system.

About Tech Data

Tech Data Corporation is one of the most important distributors of technology products, services and solutions in the world. The advanced logistical possibilities and added-value services help 120,000 distributors in more than 100 countries respond effectively and profitably to the differing technology needs of the end users.

Contact information

Everaert Gunther – Managing Director – – Tel: +32 50 50 24 64
Twitter: @swinggroup – @swinggift – @gunar2

Christ’l Pauwels – Tech Data Communication Manager – – Tel: +32 479 998 735 –