Why join the 8-9 December Incentive Marketing Association Europe Ghent Meeting?

It is my pleasure as IMA Board member to invite you to attend the December Incentive Marketing Association Europe Members meeting. The focus of the event is to look at best practice in international incentive program deployment and have an academic insight on how technology and color can help attract and motivate the right employees. The meeting will be held at the stunning Opera, Ghent.

MAIN MEETING

Thursday 8 December, 1pm – 5.30pm, Ghent Opera

From 1pm tours of the Opera will commence with the meeting welcome at 2pm. The meeting will take place at the beautiful and historic Ghent Opera. Keynote speakers will take the stand and talk about thought-provoking, fascinating and notable topics, including:

  • How to launch an Award-Winning peer-to-peer Recognition Pg-lully-tomdhaenens-1rogramme?
  • How color and technology can play a part in attracting and motivating the right employees?
  • How does European consumer protection legislation influence incentive campaign development?
  • What can the Incentive Marketing industry learn from a globally operating Online Couponing & Deals start-up company?
  • Brexit panel discussion: How will the Brexit influence cross-border business for and with UK based incentive marketing companies?

Book Now, space is limited

DRINKS RECEPTION

Thursday 8 December, 6pm – 8pm, Ghent Great Butchers’ Hall

Kindly sponsored by SwingGroup and Touch Incent1990-2010_8ive Marketing, The drinks reception offers a great opportunity for industry professionals from across Europe to get to
gether informally and have a great chat and enjoy some traditional Belgian hospitality. The reception will take place at The Great Butchers’ Hall, a unique setting to enjoy all the goodies from East Flanders.

Book Now 

NETWORKING EVENT & CITY TOUR

Friday 9 December, 10am – 2pm, Ghent: City of trade and taste

An (optional) but unforgetable City Tour on Friday 9th December hosted by SwingGroup with the collaboration of Discover Belgium.

The tour will take you around the sights of the city while presenting you the culinary boatdelights Ghent is famous for. A guided tour reveals the secrets of the wool trade wi
th the UK and the traditions of the middle Ages. A guided boat trip followed by a traditional dish (Ghent fish Waterzooi or Flemish beef stew) & desert will win you over. But pay attention as with the city quiz you might win extraordinary prizes to take home with you! Please note that there is a small charge for the tour.

Book Now

ACCOMMODATION

SwingGroup has secured a special accommodation rate with the front_marriott_ghentGhent Marriott Hotel, awarded Best Hotel in Belgium Award by Tripadvisor, the centrally located hotel is offering IMA Members meeting attendees a room rate of 129 euro per night single occupancy (additional 20euros for double), the rate includes breakfast, but excludes room tax. These exclusive rates are only available to book untll 16th November or until the rooms are fully booked.

More Info

About SwingGroup

I&MWinnerSwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management and reward platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.euhttp://www.motisha.com
http://Linkedin.com/company/swinggrouphttp://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2

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The main differences between an incentive and a reward programme

The challenge of any HR, Sales or Marketing department is how to motivate their employees or sales partners better. In order to reach the business objectives (faster) and to achieve the strategic company goals, which will help realise their long term vision and mission. Business objectives could be to increase customer loyalty, grow turnover, rise customer share of wallet, …

So which type of motivational programme should you use to help achieve these company goals? Here are some main differences between an incentive and a reward programme which you have to take into account:

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  1. Past or future?
    Besides a strong internal communication strategy, companies can reinforce this challenge with an incentive or reward programme. An incentive programme will help them achieve a future goal such as 95% customer satisfaction if they now are at 90%. A reward programme gives employees or partners an appreciation when a goal or a unique performance or event has been met.
  2. Points or non-points based?
    An match pointincentive programme is points based and a reward programme is non-points based. In the first case input on targets or KPI’s is required. Either input on KPI’s is being uploaded into an incentive platform (file or automated database connections) or the employee/sales partner fills in their own results in an online (preferably) standardised form. Targets always need to be quantifiable (e.g. customer satisfaction %, speed of picking up a customer call, the response rate on offers, …) and in line with the goals an employee or sales partner needs to achieve within his department or subsidiary. Logically sales driven employees or partners will have more sales related targets than e.g. somebody from accounting.
    A reward programme is less complex and has a shorter duration period (e.g. end-of-yeargift, quality label earned, years of service, …).  It doesn’t need a regular update of results and can also be organized quite fast. Mostly people only log in once into an incentive platform, choose an incentive and log out again.
  3. Cash or non-cash?Wolf-of-Wallstreet-585x370
    The advantage of both type of programmes is that the motivational and psychological effect lasts longer than purely rewarding with cash. Once people receive money on their bank account, they mostly have already forgotten about it.

My experience is that Sales and Marketing Directors use incentive programmes more than HR directors. For the latter we mostly role out Reward programmes due to the simplicity of them and the easy link with important milestones that a person has achieved.

More info?

Check out the ‘How to set up a successful incentive programme?‘ presentation to help reach business objectives better and faster with hands-on tips and tricks on:

  • improving performance
  • motivational models
  • incentive programme design models
  • successful steps and key challenges
  • incentive programme possibilities.

About SwingGroup

I&MWinnerSwingGroup is a Benelux-based incentive marketing agency that specialises in B2B and B2B2C incentive and loyalty programs.  Its clients include BMW, Coca-Cola, Electrolux, GE, Insites, KBC, Philips, Q8, Samsung, Solucious, Tech Data, Thomas Cook, Truvo, USG, Unilever, Unilin, Vaillant, and others. It offers a comprehensive solution from set-up of an incentive platform, to supporting integrated communication, to fulfilment of the incentives (more than 300,000 gifts and 300 gift vouchers available in real time). The Motisha incentive management and reward platform, which was developed in-house, is the heart of business.

Contact information

Everaert Gunther – Managing Director – gunther@swinggroup.be – Tel: +32 50 50 24 64
http://www.swinggroup.euhttp://www.motisha.com
http://Linkedin.com/company/swinggrouphttp://be.linkedin.com/in/everaertgunther
Twitter: @swinggroup – @swinggift – @gunar2